With thousands of product listings, it is an eCommerce website. Our client’s major objectives were to boost revenue and provide leads for future business opportunities.
Objective:
- Selecting terms that indicate a business-related aim.
- Outlining the characteristics of their target market.
- Encourage targeted visitors to their website.
- Ensure that category pages receive top ranks.
- Boosting sales
Our SEO Work Strategy:
In order to fully comprehend the needs of the customer, we first performed a requirement study. Here is the SEO work approach that we developed to accomplish the campaign’s goals.
Requirement Analysis:
We pose a number of inquiries to the customer during the requirement analysis phase to better grasp their expectations for the project. These are the inquiries we focused on in particular:
- What characteristics best describe their intended market?
- What goals do they want to accomplish?
- What is the company’s business plan?
- What format does their content library use?
The client’s understanding of the project’s goals and other crucial details was impaired. In order to clarify the project requirements and establish a work-down structure, we decoded the raw data.
Website Analysis:
The medium we utilised to generate leads for them was their official website. A complete website was necessary to draw visitors and persuade them to provide their email addresses. To enhance the user experience, we concentrated on the visually appealing website components.
Finding the problems preventing the website’s organic visibility was the aim of the website analysis. It comprised the website’s theme, lead generating channels, and content. Any mistakes that would have impeded the website’s natural visibility were corrected.
Keyword Research:
We examined more than 100 keywords in accordance with the characteristics of their target audience. Our main goal was to enhance sales by giving their website exposure to the correct demographic. In the end, we chose to use long-tail keywords because they were simple to rank for and would provide targeted traffic to the website.
To gain access to the pertinent keywords, we made use of sites like SEMRUSH, Ubersuggest, and Ahrefs. While looking for the keywords to access them, we concentrated on the visitor’s search intent.
Analyzing the Content:
Another thing to think about is the website’s content. Finding the holes in their content marketing strategy and producing content to address them was crucial. These holes were keeping many prospective customers away from our client’s website.
To avoid duplicating information already available on the internet, we examined the material of their rivals. To pique the interest of the visitor and succeed in our content marketing strategy, we concentrated on original content ideas. The user’s conversion to your marketing efforts depends entirely on the website experience and the call to action once he is there.
Spying on Competitors:
To guarantee the successful execution of the competitive analysis, it was crucial to identify their immediate competitors. To find companies offering services that were similar to those of our rivals, we combed the internet. When determining direct competition, we also took the size of the organisations into consideration.
We identified the rivals and identified their advantages and disadvantages. We were able to develop a solid SEO strategy thanks to the competition research and steer clear of frequent blunders that we could have otherwise made.
Framing a Customized SEO strategy:
Up to this point, we had gathered information on the characteristics of the target demographic, significant SEO trends, and performed a competition study. We gathered all of the necessary data for creating a unique SEO strategy. An SEO strategy that is specifically tailored to a company’s needs is known as a customised SEO approach. It emphasises crucial goals that are in line with the long-term marketing objectives of the SEO strategy.
In order to give our executive team insight into the execution process, we designed a thorough SEO strategy for Garden Furniture Centre based on the information gleaned through research and competition analysis.
Requirement Prioritization:
For the job, the customer had certain needs. We made the decision to create an itinerary that would give priority to some criteria over others. It guarantees the appropriate execution of the SEO strategy and gives the execution team a clear picture.
The technique of requirement prioritisation gives our team an easy-to-implement work-down structure. It enables companies to complete required obligations before optional ones.
Execution:
After the documentation, putting the SEO strategy into practise is simple. The paper includes a step-by-step plan for attaining campaign objectives.
It enables simple communication amongst the staff members engaged in a certain project. Project managers can also use it to monitor the project’s development.
Results Obtained:
Let’s talk about Beer Store’s SEO rankings prior to our taking over the project before we get into how we helped them. The statistics indicating their SEO rankings at the start of the project are shown in the following graph.
We made an effort to increase the website’s organic traffic. This graph shows how organic traffic has increased since we began working on the project.
when it comes to conversions. For the Beer Store, we have brought in over $3M. We modified the meta tags and added targeted keywords with high search traffic and low competition throughout the first week of the SEO campaign. The next step was to establish links between our client’s website and reliable websites. Alternatively put, create backlinks. To generate a tonne of authoritative connections and raise their organic ranks, we used a variety of link-building strategies.
We observed a considerable increase in clicks and click-through rates (CTR) on Google after making all of these improvements. Up to this point, we have accomplished over 12006 targets and generated over 19072 conversions. The images are shown below:
